Mars Chocolate UK has announced its Easter 2015 range.

It has launched a new campervan gift pack containing two standard size Malteaster Bunnies and seven mini bunnies (rrp £4.99) and the new Galaxy caramel filled eggs three-pack.

Also new for 2015 is the Celebrations Large Egg with an rrp of £5.69 and a new Celebrations prefilled POS unit which holds 245g (rrp £3.31) boxes.

Retail excellence director Tony Lorman said: “Easter brings family and friends together to celebrate, and the occasion represents a huge opportunity for retailers.”

He said there is opportunity for retailers to offer something different. “There is a bigger appetite than ever for innovative Easter gifts and treats and we have made it easier for retailers to maximise sales with our range of new and existing products and eye-catching POS. Ensure your customers can easily pick up Easter treats from your store and drive impulse sales of self-eat products such as the best-selling Malteaster bunnies by placing them in a high footfall location”.

 

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