Mars Wrigley is giving seasonal confectionery a sweet boost this Christmas with a duo of new releases. Bringing the brand’s signature fun to the festive season, new M&M’s Crispy Milk Chocolate Santa Treat (29g, rrp 65p) is landing in stores nationwide as an ideal treat for Christmas.
This new product will tap into the trend for small moments of joy and offer shoppers fresh excitement at a key time of the year. The launch is being supported by above-the-line marketing on social media and out-of-home advertising from early October, as well as in-store point-of-sale media.
Then, harnessing the popularity of Twix comes the Twix & Friends Medium Selection Box (140g, rrp £2.75) featuring a Twix Milk Chocolate Caramel, Salted Caramel fun size bar, White Chocolate fun size bar, M&M’s Milk Chocolate fun size bag, and a Milky Way Magic Stars fun size bag. The assortment comes in festive card packaging, making it perfect for gifting. The launch will be supported by an £8m media plan.
Laura O’Neill, Christmas and gifting senior brand manager at Mars Wrigley, said: “We’re continually looking to bring new products to the market that both cater to evolving consumer demand and drive category growth and excitement.
”Chocolate plays an important role during many key seasonal rituals, from small festive gifts to daily delights. Our new launches tap into different shopper needs and will appeal to consumers looking to purchase their favourite brands and products with a seasonal twist.”
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