With Easter on the horizon, Mars Wrigley has launched eight new seasonal lines.
Galaxy Creamy Truffle Mini Eggs: Hazelnut (RRP £1.50) is joining the self eat line up, alongside the ever popular Maltesers Bunny, which helped Mars deliver 4.7% value growth in self eat last year.
The firm is also introducing the Skittles Milk Chocolate Large Egg with Skittles Bag (RRP £5.70); the Twix Large Egg with Twix Bar (RRP £5.70); and the Galaxy Truffles Mini Eggs Extra Large Easter Egg (RRP £8.40).
Mars Wrigley is further bolstering its Large and Extra Large Egg offering with M&M’S Mix Extra Large Egg with Milk Chocolate Bag of M&M’S and Peanut Bag of M&M’S (RRP £5.70) and Maltesers Extra Large Egg with treat bag (RRP £5.70).
Another newcomer is Galaxy Caramel Giant Easter Egg (RRP £12.60) featuring a chocolate shell filled with caramel pieces, and Maltesers Assorted Truffles Luxury Egg (RRP £12.75).
Also new for 2024 is Maltesers Easter Mix (RRP £5.85), which the firm claims is “perfect” for the Easter egg hunt ritual.
Senior brand manager, Easter, Florence Kayll, says: “At Mars Wrigley, our portfolio is underpinned by the power of our brands which cover all key demographics, and all have their unique role to play within the Easter season.
“2023 saw a large growth in shopper consideration toward Mars Wrigley Easter products, with over 600,000 shoppers exclusively buying into iconic Mars Wrigley brands during the spring period. More Easter shoppers added Mars Wrigley to their repertoire, and existing shoppers were adding more of our products to their baskets.
“Capitalising on this momentum, Mars Wrigley has introduced eight innovative new products to its 2024 Easter range. The move not only enhances the Easter experience for shoppers but also provides retailers with the opportunity to boost their offerings, and therefore maximise sales, starting as early as January.”
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