Mars Wrigley is adding new sharing and gifting lines to its Christmas offer.
Maltesers Mint Mini Reindeers 59g sharing bags (rrp £1.29), are making their festive debut, following the success of the treat format, which returns this year (29g, rrp 65p). The firm claims that mint flavour has been growing consistently year on year in all segments of confectionery, but is growing fastest in traditional seasonal categories (Nielsen).
The original Maltesers Reindeer, which Mars Wrigley claims is the No.1 best selling confectionery treat at Christmas (Nielsen), returns with an updated design in both pack formats.
New for 2022 are M&M’s Santas (rrp £2.99): 100g foil-wrapped, hollow chocolate characters, which are filled with mini shakeable M&M’s. The mixed cases contain two designs for maximum shelf efficiency and are stackable for building in-aisle displays.
NPD fulfilling the premium gifting occasion are limited edition Maltesers Assorted Truffles (rrp £4.99), containing Milk, White and new Dark Truffles, and Galaxy Truffles Assortment (rrp £4.99) featuring Smooth Chocolate, Caramel and new Salted Caramel truffles.
Cybi Capaldi, senior brand manager, seasons & gifting, Mars Wrigley says: “Christmas remains the biggest occasion for retailers when it comes to chocolate sales, as people celebrate the festive season not only by buying for others, but also for themselves. This year the selection of chocolates from Mars Wrigley not only taps into current taste trends, such as white and mint chocolate, but also offers a range of pack sizes from its iconic Christmas classics to suit all customers’ needs and budgets.”
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