Mondelez International is setting tongues tingling with Maynards Sour Patch Kids Soda Popz.
The fizzy drink inspired sour sweets come in cola, orangeade, cherryade, tropical and apple fizz flavours and will be supported by a £2.6m media investment including TV activity. A 160g bag has an rrp of £1.52, while 125g bags are available in £1 pricemarked packs. The launch follows the success of Maynards Sour Patch Kids, which hit shelves in September last year and is worth more than £2m, according to Mondelez.
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