McCoy’s adds Hot ‘n’ Spicy flavour to range

KP Snacks is expanding its McCoy’s range with the launch of a new Hot ‘n’ Spicy flavour.

Hot ‘n’ Spicy is available from the end of January in a £1.25 PMP.

John McDougall, brand manager at McCoy’s, KP Snacks, said: “McCoy’s is known for delivering bold, punchy flavours on a distinct ridge cut crisp, and this launch is no exception. Building on the success of spicy flavours and the growing demand for PMPs, this launch marries a popular flavour in a popular format to meet consumer demand and drive retailer sales. The new Hot ‘n’ Spicy flavour is guaranteed to become a new consumer favourite.”