McCoy's rolls out new packaging across entire range

McCoy’s has announced a packaging update across its core range in all formats, highlighting the product’s ‘full on flavour’.

The refresh will roll-out in stores from 30 August, with modernised packaging being introduced across the core flavours, Salted, Cheddar & Onion, Salt & Malt Vinegar, Flame Grilled Steak, and Thai Sweet Chicken.

Marketing manager at KP Snacks Sue Mackay said: “McCoy’s is a leader in the CSN category, synonymous with strong and full-on flavours. We are really excited to be able to drive this brand reputation even further with a fun packaging makeover.”