Milliways is bringing a new meaning to the term ‘fresh start’, launching its spearmint flavour to coincide with the beginning of the year.
Already the fastest-growing gum brand in the UK and with successful launches in the USA and France, the supplier will launch the flavour in the UK in a 10-piece and 30-piece pack.
Milliways’ plant-powered spearmint is to join the existing stable of Mighty Mint, Peppermint, Watermelon and Bubblemint. It has been on a mission to reduce the amount of plastic going into our environment, intending to replace the 365 billion pieces of gum that get chewed annually with a plastic-free alternative.
Founder and CEO, Tom Raviv, said: “We always aim to lead with innovation, from our ingredients to our recipes. The launch of Spearmint is no different – it’s a fan favourite in the industry and we had to make sure we got it right. We use some of the finest spearmint flavours to deliver a refreshing mint that many gum consumers know and love.”
No comments yet