No, it’s not too soon. Mondelēz International has just unwrapped its new festive range to help retailers drive seasonal sales.
New treats and returning favourites will be in stores for the 2024 Christmas season across confectionery and biscuits, from much-loved brands Cadbury and Oreo.
The run-up to Christmas begins in September, with what Mondelēz is calling the fast start - when retailers should look to kick off the season to prepare for the increase in Big Night In occasions as the weather cools and shoppers look to spend more nights at home.
Sharing formats, multipacks and tablets will be key, and retailers can make the most of this early start by stocking products such as Cadbury Roses and Heroes - which also cater to any Halloween needs.
New for this year, the Cadbury Puds range is expanding with the launch of Cadbury Mini Puds, bringing this festive favourite into a bitesize format for the first time. The 73g bags feature Puds’ iconic festive design and are set to appeal to shoppers looking for a stocking filler or even as a treat for themselves.
Elsewhere, Oreo is joining in on the Christmas fun with the launch of limited edition Oreo Gingerbread – a festive snack with embossed gingerbread-flavoured cookies, a first for the brand. The packs will also feature Oreo’s new-look packaging, helping these sweet treats stand out even more on shelves.
On top of this, for 2024 Mondelēz is bringing something unique to shoppers’ traditional advent countdown with the launch of the Cadbury Dairy Milk Creamy Advent Calendar, featuring 24 Cadbury Dairy Milk chocolates with a soft creamy filling, for those looking to trade-up and make the ritual even more special.
Finally, the Cadbury medium Selection Box and Buttons Selection Box now feature card trays instead of plastic ones, and the striking redesigned Cadbury Roses tin is returning to shelves. There are also returns for Dairy Milk Coins and the Winter Mint Crisp block, while updated planogram information will also be available on Mondelēz’s Snack Display website.
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