Mondelēz International has announces its line-up for the 2025 Easter season, following what it terms its most successful Easter ever last year.
2025 sees the Easter Favourites Pouch, its first-ever confectionery pouch made from paper, meaning it can be easily recycled. This taps into the egg hunt ritual and contains Mini Cadbury Dairy Milk Eggs, treat-size bags of Mini Eggs and Creme Eggs.
This year will also see the Dairy Milk & White Half & Half Ultimate Egg - the latest addition to the Cadbury Ultimate Egg range - available to major retailers nationwide. Like the rest of the Ultimate Egg line-up, the new egg includes a portionable element - with Dairy Milk and Dairy Milk White Chunks inside to give shoppers that little bit extra.
The Cadbury Caramilk Egg will also be available in major retailers across the UK in 2025, bringing consumers the great-tasting golden caramel chocolate they know and love into the most scalable shell format, helping to bolster retailers’ shell egg offerings and drive seasonal sales.
Also new is the redesigned Cadbury Dairy Milk Hollow Bunny with Cadbury’s iconic purple colourway and clear branding, showcasing a modern, fun design.
Meanwhile, the Toblerone Edgy Egg returns with an enhanced proposition, as it now features Toblerone’s popular diamond-shaped Truffles inside.
Elsewhere, Cadbury Creme Egg is giving consumers the chance to win up to £10,000 with its Admit It – How Do You Eat Yours? campaign. To enter, consumers just purchase one and visit www.cadbury.co.uk/cremeegg and admit how they eat their Creme Eggs, for a chance to win.
Charlotte Parkes, senior brand manager for Cadbury Easter said: “We’re excited to be bringing our Easter Favourites Pouch and our expanded range of shell eggs across a variety of brands this Easter, with something to suit all tastes and occasions. We’re confident our varied Easter 2025 line-up will help retailers bolster their seasonal offerings, as well as helping to boost their gifting and sharing sales.”
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