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Coca-Cola Europacific Partners Great Britain Limited (CCEP) has announced the latest flavour to join its popular Additions range with a new peach variant, Monster Nitro Cosmic Peach.

Available in a £1.49 pricemarked pack, the new drink combines the powerful Monster Energy blend with a light peach flavour that boasts notes of citrus, and is the first new Additions flavour since 2021’s Super Dry. The striking can design features the signature Monster claw emblazoned on a burning orange background, guaranteed to deliver maximum stand-out on shelf to help drive sales.

Convenience retailers can request Monster Nitro Cosmic Peach POS materials and download digital assets via My.CCEP.com to help bring the launch to life in-store and online. 

Rob Yeomans, vice president, commercial development at CCEP, said: “Innovation is key to Monster’s growth strategy. There’s still an opportunity for further growth in flavoured energy and the launch of Monster Cosmic Nitro Peach means we’re bringing even more options that are full of flavour.”