Müller Yogurt & Desserts and sports nutrition brand Myprotein have united to launch a new range of high-protein yogurts and desserts.
The new Müller x Myprotein range includes:
• High-Protein Yogurts: Available in 500g pots with no added sugar, offering 45g of protein in vanilla and 49g in natural flavour (RRP £3)
• Low-Fat Puddings: Indulgent yet healthy, these 200g pots come in chocolate and vanilla flavours, each containing 20g of protein (RRP £1.95)
• Low-Fat Mousse: Available in 200g pots with 20g of protein, in rich chocolate and salted caramel flavours (RRP £2.50)
Available from 11 September, this HFSS-compliant range will be supported by an in-store and digital activation campaign.
CEO of Müller Yogurt & Desserts Richard Williams says: “The question we’ve been asking ourselves is how do we continue to optimise our health and nutrition range, while bringing something to the dairy aisle that is unique, appeals to expanding shopper needs, and drives further protein category growth.
“What we found is that existing and new protein yogurt shoppers have some concerns around taste, credibility in terms of sports nutrition, and many can be intimidated by brand positioning which focuses on elite sports.
“So, by expanding our range and bringing together Myprotein, who are the experts in sports nutrition with Müller’s reputation for outstanding taste, we are confident that we have found the perfect pairing for shoppers.”
CEO of THG Nutrition Neil Mistry, added: “This collaboration marks another important step in our commitment to making high-quality nutrition accessible to everyone, through our ready-to-eat offering, as well as our growing presence on shop shelves.
“Protein products are no longer reserved for elite athletes as a growing number of everyday active consumers embrace their benefits looking to make healthier choices. By broadening the appeal of protein products, we’re taking a significant step towards our goal of bringing accessible wellness and nutrition to the masses on a global scale.”
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