Müller is rolling out pricemarked packs across its 250ml single serve Cadbury Milkshakes.
Launched earlier this year, Cadbury Creamy Chocolate and Creamy Chocolate Caramel flavours, are now available in £1.69 pricemarked packs exclusively for the convenience and wholesale channel. With half of flavoured milk sales going through convenience stores (Circana 52 w/e 4 Nov 2023), the addition of Cadbury Milkshakes in both pricemarked and standard packs is expected to help further accelerate sales and growth in the channel.
Carol Hand, head of category and shopper-based design at Müller, said: “We’re committed to driving growth by continually expanding and optimising our portfolio of products. The exciting introduction of our new Cadbury Milkshakes in pricemarked and standard packs presents a fantastic opportunity for convenience retailers to maximise sales.”
The launch will be supported by out of home marketing and PR, with a wider multimedia campaign later in the year. There are also bespoke POS kits featuring wobblers and A4 window posters.
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