Müller has launched its new ambient Frijj range, with a longer lasting recipe, into convenience stores for the first time.

Made with Müller Milk and available now, the new range comes in four flavours; Fudge Brownie, Strawberry, Chocolate and Banana, and is sold in 400ml bottles (rrp £1 PMP).

Additional flavours from the existing 400ml chilled Friji range may also be introduced in the future.

Dan Howell, commercial director at Müller Milk & Ingredients, said: “We think there’s a major opportunity for Frijj in the convenience sector and food service channels. As we continue to grow the category, we need to constantly revaluate and improve our portfolio, but we also need to create products that ultimately reach more consumers across multiple channels – and this launch will help us do exactly that.”