Napolina is to launch a new premium range of canned tomatoes and pasta sauces called ‘Selezione Speciale’.
Rolling out across 2021, first to the market is Selezione Speciale Tomatoes, a range of premium, regional tomato products with Italian specialty varieties including Datterini Tomatoes and Cherry Tomatoes.
This will be followed by Selezione Speciale Sauces, a range of 290g cooking sauces inspired by five different regions of Italy – including Puglian Cherry Tomato and Basil, Calabrian Nduja and Tomato, Sardinian Pecorino Romano Cheese, Tuscan Chianti Ragu and Ligurian Peperonata and Artichoke.
The rrp for each product is £2 and Napolina also intends to extend the range into the pasta and oils categories.
Commercial director for Napolina Neil Brownbill said: “Inspired by the way Italians cook and eat, we hope that our Selezione Speciale range will help people to recreate authentic Italian cuisine at home.
“The last year has truly consolidated the UK’s passion for Italian food - as home cooks attempt to recreate the ‘going out’ and ‘holiday’ experiences at home. Italian continues to be the UK’s favourite cuisine and was eaten on 3.5bn occasions last year - demonstrating the opportunity for retailers as shoppers look to cook versatile, convenient, delicious meals which remind them of “la dolce vita.”
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