Ferrara Candy has launched Nerds Gummy Clusters to the UK market.
There are five SKUs in the Nerds Gummy Clusters range and two flavour varieties – Fruits and Berries – in two formats, 113g sharing bags and 45g singles. The range also includes Nerds Rope (26g).
The Nerds Gummy Clusters launch will be backed by investment for the wider brand from July this year to December 2025. This includes outdoor and digital advertising, as well as video-on-demand partnerships with ITV, Channel 4 and Amazon Prime, and activations and targeted sampling at festivals such as Barcode.
Colin Taylor, trade marketing director at FBC UK, said: “We’re ready to shake up the sugar confectionery market with our breakthrough product and bring shoppers a truly unique offering that satisfies the tastebuds of those looking for a textural adventure. There was no better time to launch Nerds Gummy Clusters in the UK, as we’ve seen booming success in the US. In fact, Nerds Gummy Clusters shoppers are spending 55% more than the category average in the US, so we know this range is effective at trading up shoppers and unlocking a delicious amount of opportunity for retailers.
“What’s more, the new Nerds Gummy Clusters will help retailers tap into the trend of newstalgia, by reinventing an iconic brand and driving shopper trial. Nerds is growing in both awareness and popularity in the UK, with 70% of Brits claiming they have heard of the brand, so now is the perfect time for retailers to introduce the brand to their stores.”
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