To support this year’s Ramadan, Eid, Diwali and Christmas seasons, Indian snacks manufacturer Cofresh is investing in a prime-time Asian TV and radio advertising campaign.
The programme of sponsorship will air daily across the B4U Music & Movies and Hum TV channels as well as on Hum TV, Zee TV, Zee Music Channel, Sony TV, Star Plus, Sunrise Radio and Sabras Radio - and in a first for Cofresh, on the STAR Network’s coverage of the IPL (Indian Premier League) Twenty20 cricket matches.
With a focus on social snacking and bold flavours, the ads will target consumers through specific movies, music and reality shows including Morning Masala and Awaaz De Kahan Hai, the Sanwari and Seerat drama series, Ramadan prayers and the 2019 Dance India Dance season.
“At Cofresh we’re always keen to support retailers and help drive customers to the fixture especially at key selling times of the year, and one of the most effective ways of doing this is to raise consumer awareness of the brand through regular, high profile exposure on TV and radio,” commented Debbie King, director of commercial sales & marketing at Cofresh.
