Scandinavian Tobacco Group UK has unveiled a re-design for its VFM Moments brand.
The entire Moments range is being rejuvenated with a new design which aims to bring “added personality to the brand and start a shift from the ‘value, yet quality’ to ‘value and quality’ message”.
The new modern pack design can be seen now on packs of Moments Blue and Moments Original, with packs of Moments Panatella due to follow in May.
STG’s UK marketing manager Nataly Scarpetta, said: “We’re really excited to launch our new look Moments range which we’re confident will appeal to those adult smokers looking for a high-quality value for money cigar. Historically Moments has under-traded in the convenience channel so we’d really encourage those retailers who don’t stock it to consider doing so, as many of your customers will be looking to down trade to cheaper options.”
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