Pork pie brand Pork Farms is to launch Meateors, a new meat snacking brand to meet the rising demand for high-protein, on-the-go meat snacks, and addresses the gap for consumers seeking alternatives to chicken.
These ready-to-eat meatballs are a convenient way to boost protein intake - at 9g per bag - whether that’s adding them to lunches, enjoying them as a pre-or post-workout snack or for a delicious on-the-go option. Their three recipes are made from 100% pork, and include Spicy Fajita, Italian Style Herb and Sweet BBQ. All are 50g with an rrp of £1.25.
Yvonne Adam, chief marketing officer at The Compleat Food Group, said: “The meat snacking category is continuing to show impressive growth. However, there is a high demand from shoppers for more variety, with chicken being the most common protein, meaning pork is a relatively untapped opportunity. This is where our Meateors come in.
“We’re incredibly excited to be launching these new products under a vibrant new brand, Meateors, which is sure to disrupt the category with its fun and tasty range packed with flavour.”
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