Cadbury has announced a packaging refresh for its Duos range which focuses on sharing.
Available now, the new packaging features a clear message on-pack of ‘One for me, One for you’, aiming to grow and capitalise on the sharing.
Duos lead at Mondelēz International View Kidsanapun said: “Duos are a fast-growing category, and our new packaging and enhanced messaging will add further excitement and standout.
“Sales of Duos are growing fast, and we know shoppers value the opportunity they present either for sharing with friends and family, or to “eat later”. Retailers should look to these new packs as an opportunity to add further strong messaging about the category on their shelves.”
No comments yet