Bloom will be featured in a new Staropramen TV ad this year which will focus on the 150-year history of the Prague beer, marking the next phase of Staropramen’s award-winning* ‘Brewed by Experts, for Experts’ campaign.
On the appointment, Orlando Bloom said: “I’m really happy to be representing such a quality product like Staropramen. I think it’s important to partner with brands that practice what they preach. The team at Staropramen talk about quality and expertise a lot and, when it comes down to it, this is a great-tasting beer, brewed by some incredibly talented people. “I fell in love with Prague when I lived and worked there for a few years. It’s a wonderful city filled with amazing people but they’re a tough crowd to please when it comes to beer. Staropramen has been catering to this discerning audience for well over a century, which tells you just how good it is.”
Debbie Mack, beer brands director for EMEA APAC at Molson Coors, said: “Orlando is the perfect partner for Staropramen – he is a master of his trade, just like our brew masters, and has a special affinity with Prague having lived there for several years. He knows the city, the culture and, importantly, he knows how seriously the people there take their beer. “Staropramen’s brand is all about celebrating world-class expertise. Who better to represent this than a globally recognised acting talent like Orlando? “Prague is home to some of the world’s finest expert brewers and is one of the most discerning and hard-to-please beer cultures in the world. This campaign and our partnership with Orlando is a celebration of Staropramen’s birthplace and our beer’s relationship with those who appreciate expertise.”
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