Plant-based ice cream manufacturer Over The Moo has just launched an online crowdfunded page with a target of £100k, with a view to supporting a range of new listings.
According to UK founder, Simon Goodman:, “Having spent our formative months bedding down a significant wholesaler network to meet our short-term indie store and foodservice aspirations, adding a much requested chocolate bite offering to our offer, enhancing our on-pack branding whilst expanding our image library, the focus for these funds will be to prioritise meaningful marketing support for the next tranche of nationwide listings we’ll be disclosing soon.”
Existing within a sizeable £1.5bn category within the UK, Over the Moo is taking significant strides to bridge the gap between dairy and plant-based ice cream whilst tackling the ongoing conundrum that exists around portion-controlled, permissible treats that over-index in terms of flavour not calorie guilt.
The funding is available to be viewed here.
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