PepsiCo partners with Merlin to bring families to the snack aisle

PepsiCo is launching a new on-pack promotion across Frazzles, Chipsticks, and Cheetos in collaboration with Merlin Entertainments.

Running from 1 March until 30 June, the promotion gives retailers more reason to stock the trio of popular snacks, offering shoppers the chance to win one of 5,000 prizes. Each consists of four tickets to a pre-selected Merlin Entertainments UK attraction, including family favourites such as Thorpe Park, nationwide Sea Life aquariums and the Alton Towers Resort.

The promotion hopes to bring families the opportunity to spend quality time together. Frazzles, Chipsticks and Cheetos are all family favourites and a must-have for retailers looking to harness the magic of unforgettable family experiences, encourage impulse purchases and drive repeat sales.

Additionally, Frazzles and Chipsticks introduced a fresh new look in 2024, and all three brands moved to compact packaging on multipacks, meaning packages are smaller and more streamlined.

Wayne Newton, senior marketing director for Walkers, said: “Families are at the heart of this promotion. With Merlin Entertainments’ attractions offering an unmissable draw for families, and snacks perfect for all ages, retailers who stock the participating packs will be well-positioned to drive both sales and footfall. The inclusion of pricemarked packs offers great value, making it an even more attractive option for those looking for affordable days out.”

The promotion will be available across grocery, impulse and wholesale channels and supported by shopper marketing activity. To enter, shoppers simply need to purchase a promotional pack and scan the QR code.