Philip Morris Limited (PML) has expanded its smoke-free product portfolio in the UK with the launch of Veev One.
Veev One features advanced heating technology and premium e-liquids made from high-quality nicotine and food-grade flavourings, and emits on average 99% less harmful chemicals compared to cigarettes.
Available in a range of 12 flavours spanning three taste categories—Aromatic, Cooling & Crisp, and Warm, Veev One utilises a Compact Ceramic heating technology that delivers consistent taste and a low-level e-liquid detection system, designed to keep flavour alive by preventing burnt taste. There is no refilling or cleaning required, a rechargeable battery, and up to 1000 puffs per 2ml pod, Veev One offers legal age users a hassle-free, reliable, and long-lasting vaping experience.
The range launches in the UK with a Recycling Programme, rewarding consumers for returning pods and devices for recycling and responsible disposal free of charge. Participants receive a £5 reward toward their next purchase from the IQOS online store.
Commercial director at PML John Rennie said: “We’re excited to introduce Veev One to the UK market at such a transformative time for the e-cigarette industry,” commented Rennie. “The closed systems market has grown 35% since January, with millions of adult smokers and nicotine users seeking new alternatives.
“As the UK market evolves, Veev One stands out as a premium, responsible, and recyclable, e-cigarette, with proven success across Europe.”
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