Pladis has grown its £1 Price-Marked Pack (PMP) range. Jacob’s Mini Cheddars Sticks Grilled Cheddar & Sizzling Steak is available in a £1 PMP (75g) across wholesale and convenience.
It joins the existing line-up of £1 PMPs across the Jacob’s Mini Cheddars portfolio which includes Original, Smoky BBQ, Red Leicester, Nacho Cheese & Jalapeno and Ploughman’s Cheshire Cheese Mini Cheddars, alongside the recently launched Mini Cheddars Crunchlets.
Christopher Owen, marketing controller at Pladis UK&I, said: “Launching Jacob’s Mini Cheddars Sticks Grilled Cheddar & Sizzling Steak in PMP format will help to build on the brand’s already strong momentum.
“This reflects the important role we know PMPs play in driving impulse sales in the convenience channel. In fact, products in this format already represent a mammoth three quarters of sales in the channel, despite accounting for only 12% of SKUs.”
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