Pladis to donate £50,000 to the Trussell Trust

Pladis is encouraging savoury snackers to join Jacob’s in making ‘food go on & on’ via a new initiative geared towards raising £50,000 for the Trussell Trust.

From 9 April – 25 May, Jacob’s will be donating 5p per pack across its entire portfolio to the Trussell Trust in order to help the charity provide practical support to people who can’t afford life’s everyday necessities. The money raised will enable the charity to train up to 2,000 new food bank volunteers or provide crisis support funding for up to 9 food banks.

With investment in social media, influencer, radio, shopper and PR activity, Pladis is set to reach an estimated 77M+ Brits with this latest charity partnership – driving as many shoppers in-store as possible in order to help the snacking giant reach its donation target.

“Jacob’s is a brand embedded in British culture which has fostered connections over food for almost two centuries,” says Asli Akman – marketing director at Pladis UK&I. “And now, we’re leveraging the brand’s sentimental value to do good. Shoppers stocking up on Jacob’s can enjoy moments of connection, sharing their favourite recipes or ways to enjoy our crackers and biscuits, whilst knowing that every pack purchased is supporting the Trussell Trust’s campaign to end the need for food banks in the UK.”