Pladis has launched a new indulgent range for McVitie’s.
McVitie’s Signature Caramel Chocolate Rounds, McVitie’s Signature Chocolate Caramel Biscuits and McVitie’s Signature Chocolate Cream Swirls (rrp: £2) make up the range that has been created to cater for the need for Sweet Biscuits in afternoon and evening snacking, where the category currently under-trades.
“Our research shows that shoppers are hungry for more choice and inspiration when it comes to evening snacking,” says James King, marketing director – McVitie’s at pladis UK&I. “Alongside more indulgent flavours, they’re looking for visually appealing treats and exciting textures, but this isn’t currently being fulfilled when it comes to biscuits. However, as the nation’s favourite and a staple in the biscuit tins of over three quarters of UK households, there’s no brand better to plug this gap and incite change than McVitie’s.”
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