Plant-based chocolate brand, LoveRaw, has announced that is will launch into Spar stores internationally, following an enrolment into the retailer’s Challenger Brand programme.
Through the programme, Spar will help LoveRaw gain access to new regions and facilitate the companies overseas growth.
Other challenger brands in the programme include Oatly and ethical chocolate producer Tony’s Chocoloney.
To qualify for Spar’s programme, companies must meet strict criteria such as being a disruptor in your home market, a strong marketing presence and knowledge of how to localise in various markets.
LoveRaw said they worked hard for 14 months to meet the entrance criteria for the programme.
Liam Mahoney head of international sales at LoveRaw said: “We are delighted to have signed a global agreement with Spar International, the largest food retailer in the world. This is a pivotal moment for our brand and will help us to supercharge our growth - we can’t wait to get started!”
The company said it has disrupted the confectionary category with the innovation of its vegan chocolate products that now compete with mainstream brands.
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