Yakult has unveiled a new addition to its range of fermented milk drinks – Yakult Plus Peach.
On sale from 1 September 2024, it is available in a fridge friendly 8 x 65ml bottle pack format (RRP £3.70).
Yakult is supporting the launch of Yakult Plus Peach with BVOD, social, influencer and PR activity from August to engage and inspire consumers to look after their wellbeing.
Hiroaki Yoshimura, MD for Yakult UK & Ireland, said: “At Yakult, we are dedicated to advancing the health and happiness of our customers through scientifically-backed products that taste great. We invest in flavour exploration because we know that taste is an increasingly important driver of purchase in our category. Our commitment is reflected in exciting options like our new Yakult Plus Peach, designed to seamlessly fit into consumers’ daily routines.”
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