Coca-Cola Europacific Partners (CCEP) has announced the launch of price-marked packs for its Costa Coffee Latte and Caramel Latte ready-to-drink (RTD) variants.
The launch will be supported by a new Costa Coffee RTD brand campaign, ‘Lift up your Break’ which encourages consumers to add an RTD Costa Coffee to a morning or lunchtime break. The campaign will run for three months and includes social media, PR, outdoor advertising and will tap into Costa Coffee’s customer loyalty club members.
Convenience retailers can request POS materials via My.CCEP.
Associate director of portfolio development at Coca-Cola Europacific Partners GB Helen Kerr, said: “Sales of price-marked soft drinks in independent convenience continue to grow, in fact they were up by 35% last summer in comparison to the quarter before. Shoppers perceive them as offering better value which in turn helps to drive sales for retailers. It also offers a point of difference that shoppers can’t get in larger stores. In short, we now want to help convenience retailers to offer visible value on a premium product from the nation’s favourite coffee shop, particularly as the weather improves throughout the year.”
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