KP Snacks has announced a new festival partnership and campaign for Popchips.
This year, Popchips is working with Live Nation UK to sponsor the Latitude and Gunnersbury Park festivals as the exclusive snack brand partner.
The partnership includes Popchips samples being shared with festival goers.
The launch of this new Popchips campaign will be supported across OOH and social media and include a range of product and ticket giveaways.
The partnership will be extended in 2025 with the addition of the Isle of Wight festival with marketing activations and activities planned across all three festivals.
Brand manager of Popchips at KP Snacks Alex Callender, says: “Popchips is a leading brand in healthier snacking and we are thrilled to be working with each festival so when people come together to enjoy the music they love, they can do it with the snacks they love too. Music festivals are the perfect partners for the positive and flavourful Popchips brand, and we are excited to see this collaboration come to life over the next few months.”
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