PAH Jelly beans - lifestyle (1)

In a battle as old as time, the fortunes of jellybeans and popcorn as go-to snacks for cinema or movie nights at home is well known. But now, thanks to Popcorn Kitchen the rivalry might be over, with chocolate coated popcorn and jellybeans in the same bottled packs looking to add some sweet and savoury variety to the sugar confectionery aisle.

With the category currently representing 24% of the UK’s total confectionery market, it’s hoped a desire for nostalgia can help this new product as well.

According to founder, Louise Monk: “Data certainly suggests that during spring confectionery is the biggest snacking category, with 94% of the population shopping it. Throw in the fact that sugar confectionery has enjoyed a positive bounce as the affordable alternative to spiralling chocolate costs and you can see why we felt now was the perfect moment to bring together two all-time childhood heroes.”

The new line has an RRP of £13.99 for 14 portions.

 

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