Fresh Food For Now has today announced the return of an unconventional yet enticing duo of savoury bars.
Designed to grab the attention of commuters and people on the road, the hunger-busting Buffet Bar and Scotch Egg Bar are what the supplier is calling “solutions to between-meal cravings,” and are available in shelf-ready packaging to improve visibility on fixtures.
Full of protein in an effort to meet the increasing demand from consumers looking to stay fuller for longer, the bars also combine several of the UK’s most reached-for snack formats. A picnic in one bite, the Buffet Bar is juicy, 100% British sausage meat filled with crunchy coleslaw, soft cheese and creamy mayo and wrapped in crispy golden breadcrumbs.
Then, tapping into the much-loved snacking staple of a savoury egg – bought by over a third of the population and particularly popular with younger consumers (Kantar WPO Savoury Pastry 52 we 24.01.24) – the Scotch Egg bar sees sausage meat filled with perfectly seasoned egg mayonnaise, encased in a breadcrumb coating.
Wayne Greensmith, head of customer marketing at Fresh Food For Now Company, said: “If you’re thinking our tasty new snack bars look familiar… you’d be right. We’ve brought back the iconic format that was beloved the nation over for many years. Thanks to a packaging makeover and new ingredients, the bars now have even more appeal to shoppers looking for a snacking hit.”
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