Premier Foods is hoping to send sales soaring this Halloween with the launch of new Cadbury Mini Rolls and Mr Kipling formats.
The company is launching a Cadbury Witch’s Broom, consisting of 10 Mini Rolls, and a Cadbury Cauldron, filled with 12 Mini Rolls.
The Mr Kipling range has also been given a spooky Halloween makeover with Choc and Slime Slices, Toffee Terror Whirls and Witch’s Hat Fancies.
All products will be available from September.
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