Following the relaunch of Carte Noire instant coffee this summer, the Lavazza Group has launched Carte Noire Classique 100g price-marked pack (PMP) exclusively fo the wholesale and convenience channels.
The new Carte Noire Classique 100g PMP jar joins the existing Carte Noire Classique range, which is available in instant and decafeine variants as well as in jar and pouch formats.
Francesco Varvaro, head of marketing at Lavazza UK, said: “Since the relaunch of Carte Noire instant varieties in convenience, we have been receiving great feedback from customers, some of them are new to the brand and some who are previous loyal customers.
”We are delighted to introduce the Carte Noire Classique 100g PMP Jar exclusively in the Convenience channel, as it offers good value and transparency for consumers, and is proven to help retailers sell products faster and more efficiently”.
Carte Noire Classique 100g PMP jar is available to convenience stores now with an rrp of £3.99.
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