Following the success of last year’s ‘Scan My Mo to Help a Bro’ campaign, Mr P’s iconic moustache has once again been transformed into a QR code.
When scanned, the moustache will take people to its Movember’s Conversations tool, which links to resources and information to conduct meaningful discussions around mental health and wellbeing. The Movember tube design, which can be found on Salt & Vinegar and Texas BBQ 185g flavours, is available in all major retailers until mid-November.
Pringles and Movember have teamed up each year since 2020 to showcase the power of connecting with friends, by encouraging people to get together, share and talk when they need help.
To date, the partnership has raised over £1 million in Europe, which has gone towards funding Movember’s vital mental health work, including the innovative Movember Conversations programme and Spot the Signs. Earlier this month, Pringles and Movember also launched the Scan & Scran Café in London, a traditional British caff pop-up designed to help the nation have tricky conversations about mental health and wellbeing
Seanáin Mcguigan, Pringles brand manager, said: “Our collaboration with Movember aims to tackle the stigma surrounding mental health and wellbeing in a fun and accessible way. We were thrilled by the positive impact of last year’s campaign, which drove over 127,000 scans to the Movember Conversations tool, and hope to encourage even more this year.”
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