Pringles new cans

Pringles is giving gaming fans a chance to win the ultimate PC gaming set up, worth over £1,000 and a host of others prizes as part of its new on-pack promotion kicking off in Spring 2023.

The on-pack competition will be available to all trade and convenience retailers, including Bestway, Unitas and Nisa from March 2023 across 165g standard can and price marked packs on Pringles’ core flavours. It will be supported with POS and theatres for use in HFSS compliant locations.

In addition to winning the ultimate PC gaming set up, Pringles fans can also win a Logitech G Lightspeed Gaming Headset in daily prize draws.

Hannah Fearnley, Kellogg’s UKI senior sales manager, said: “This is our fifth year running a Pringles gaming activation, so we are really excited to drive engagement and to give our shoppers the chance to win some great prizes. With the ever-increasing popularity of gaming, we’re keen to capture that audience’s attention as the most talked snack amongst those shoppers.’’

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