Pukka is adding a personal touch to its pies this British Pie Week (4 – 10 March), with the launch of limited edition named packs.
Using company research identifying Britain’s top 10 most popular pie lover names, Pukka is showcasing them on pack with the new personalised products.
Rachel Cranston, head of marketing at Pukka Pies, explained: “Britain’s continued love affair with pies shows no signs of waning, and this year we wanted to celebrate by introducing a special personalised treat for those who profess themselves to be pie lovers.”
Available to c-stores during Pie Week, Pukka’s special edition ‘pie-sonalised’ pies are available now in two flavours: All Steak and Chicken & Mushroom (rrp £1.75 / promotional price £1).
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