Quorn is bringing back its iconic trio of puppets to help retailers drive seasonal summer sales of its vegan Deli range.
The ‘So Tasty! Why Choose The Alternative?’ campaign will be back from 19 June, running across radio, VOD, digital and social channels.
Gill Riley, marketing director at Quorn Foods UK, said: “Sandwiches remain a staple of British lunchtimes. The nation spends around £8bn on sandwiches each year, so there is a huge opportunity to encourage shoppers into making more sustainable choices around these occasions.
“Quorn is on a mission to get more people eating delicious meat free food, for the health of the planet.
One of the best ways we can do that is by building connections with flexitarians who are making a conscious decision to reduce their meat intake, but don’t want to lose out on the taste and texture they know and love from deli meat. We know our Deli range is the perfect solution, making an easy and delicious swap for consumers and another step towards helping the planet.
“Our fun trio of puppets landed an engaging and memorable campaign that changed perceptions on taste and quality, which importantly helped drive sales for retailers. So we just had to bring them back again this year!”
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