This September sees a brand refresh for organic supplier RealFoods, championing a “fresh, informal yet stylish packaging reboot”, and reaffirming the business’s unwavering commitment to the joy of real food.
RealFoods sources products from artisanal suppliers and is pleased to unveil an array of enticing additions such as giant crackers (rrp £3.25), balsamic glaze (rrp £6.95), anchovy-free puttanesca sauce (rrp £2.80), vegan Bolognese sauce (rrp £2.80), cherry red and a yellow passata (both rrp £3.95) and an eight-strong pasta portfolio. These retail at £3.45 and cover riccioli, penne, girelle, spaghetti, strozzapreti, orecchiette, tagliatelle and conchigue.
Charles Redfern, founder, said: “At the heart of our story is a steely resolve to curate amazing yet convenient products that are good to the planet. While large swathes of the world are enjoying record organic sales, here in the UK the debate has stalled. By simplifying our ‘great food appreciation’ messaging whilst reaffirming our sustainable pledges, we seek to re-legitimise the potential for a pro-active UK organic food movement.”
The range is primarily targeted at wholesalers and the independent channel, but is also available in Ocado, Planet Organic, Wholefoods and Selfridges.
No comments yet