The Reese’s brand is expanding its UK portfolio with the launch of the Fast Break bar. The 51g bar contains nougat and peanut butter, wrapped in a milk chocolate-flavour coating, and carries an rrp of £1.15. As consumer interest in innovative flavours grows, the brand encourages customers to discover this irresistible combination and experiment with something new.
Jackson Hitchon, general manager of Europe and world travel retail at The Hershey Company, said: “We’re excited to bring the Fast Break bar to the UK, offering a new way to enjoy the beloved combination of peanut butter and chocolate flavours, now enhanced with soft nougat. At Hershey, we pride ourselves on delivering innovative, delicious products that meet evolving consumer tastes.”
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