Reese’s Peanut Butter White Bar launches exclusively at Spar

Spar has announced a symbol group exclusive with The Hershey Company and its distributor, Euro Food Brands, for the launch of Reese’s Peanut Butter White Bar.

For a six-week period, Spar will be the only symbol group with access to the new White Bar. Available from this week, stores across Scotland, Wales and England will have exclusive access to the treat. The bar is the latest addition to Reeese’s line-up, and blends creamy peanut butter with a white chocolate flavour coating.

Gemma Turner, Spar UK trading manager, said: “We’re thrilled to launch Reese’s Peanut Butter White Bar as a Spar exclusive. This six-week opportunity will attract footfall, enhance customer engagement and strengthen our brand’s relationship with shoppers by offering unique, limited-time products.”

Lara Duncan, UK Country Manager at The Hershey Company, added: “This collaboration is a testament to our commitment to innovation, accelerating our growth in convenience, and bringing a one-of-a-kind product to our consumers.”

The 90g Peanut Butter White Bar will be on sale at a promotional price of £1.50 (RPP £2.10) during the Spar deal.