KP Snacks has unveiled a social media campaign starring members of its SnacKPartners retailer forum, to raise awareness of its newly launched Heritage brands retailer incentive, and also to share sales tips for the bagged snacks category.
Retailers Avtar ‘Sid’ Sidhu, Sunita Aggarwal, Atul Sodha (pictured, kind of), Bobby Singh and Arjun Patel each spotlight one of five iconic KP Snacks Heritage brands - Nik Naks, Discos, Space Raiders, Roysters, and Wheat Crunchies. In a series of light-hearted social media shorts, they bring these brands to life and share useful tips on how to boost sales in the crisps, snacks and nuts category.
Each video includes a call to action for retailers to look out for KP Snacks’ latest sales incentive, which offers the chance to win one of 90 £500 cash prizes by purchasing selected Heritage Brand products to range.
Claire Barley, trade communications lead at KP Snacks, says, “We’re delighted to launch this fun and engaging campaign that not only puts a spotlight on some of our most fun brands but also supports retailers in driving extra bagged snacks sales with easy to implement advice. Word of mouth is so important in the retail community and we want to help retailers boost category sales in a way that’s both useful and entertaining.”
All of the videos are available to watch here.
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