Ribena Sparkling 300ml cans come in blackcurrant and raspberry flavours. They are available in 65p pricemarked packs and the blackcurrant variant also comes in plain packs with an rrp of 80p. The fizzy juice drink is also available in 500ml and 2L bottles and multipack cans.
Charlotte Flook, head of brand, Ribena, at Suntory Beverage & Food GB&I (SBF GB&I) said: “Flavoured carbonates are experiencing growth of 4.2% [EXT IRI, MarketPlace GB, Value, latest 52 weeks to 22.11.20] and 330ml cans are growing at 7.3% [EXT IRI, Marketplace GB, latest 26 weeks to 26.09.20]. Even though we knew Ribena Sparkling was going to be loved by shoppers, the new range has exceeded our expectations. Combining Ribena Sparkling’s performance and the opportunity that exists within single cans, it made sense to bring out Ribena Sparkling in this format.
“There’s less than 4% cross shopping between PET and cans [Dunnhumby Cross Shop analysis FOS and BOS with Key Competitor August 2020] so this launch will really help retailers see more sparkling sales from different shoppers choosing the Ribena range.”
Ribena Sparkling went from concept to execution in just 12 weeks and has added over £1.4M ( Ext IRI, Marketplace GB, latest 52 weeks to 22.11.20) to the flavoured carbonates category since its September launch.
Designed to sit alongside retailers’ flavoured carbonates range in the chiller - separately from Ribena’s core juice drinks - Ribena Sparkling is aimed at shoppers looking for new flavoured fizzy drink options. “We know high-impact advertising is critical in helping our retail partners drive sales. Ribena Sparkling, like the rest of our Ribena range, will benefit from best-in-class marketing activity in 2021,” Flook concluded.The new Ribena Sparkling Blackcurrant single can format joins the 500ML and 2L formats in being available in both price-marked and standard packs. Ribena Sparkling Raspberry 330ml single can is available in PMP.
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