Storck’s dark chocolate toffee brand, Riesen, has added to its portfolio with a limited-edition espresso flavour.
The Riesen Espresso flavour combines the rich taste of espresso coffee with chocolate and will be rolling out into stores from the 1 January 2024. The 135g sharing bags have an RRP of £1.25 and will be supported by in-store and online promotions to drive awareness and trial of the new product.
Andy Mutton, managing director at Storck UK, said: “The UK is a nation of coffee lovers, with the coffee shop market growing by 7.3% [CBI] and 61% of consumers now preferring it to tea [CBI]. Our new product caters to this growing demand and offers consumers that classic combination of chocolate and coffee in the form of an indulgent treat. We believe that the new flavour will be popular amongst the brand’s current loyal following as well as bringing in new shoppers by driving excitement in the category.”
Riesen is now worth £4.9m in retail sales value (IRI) and ranks as the sixth fastest growing brand in the sugar confectionery segment (IRI).
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