Rio Soft Drinks has unveiled a new summer campaign inspired by the brand’s fruity tropical flavours.
The Sunshine Sells campaign includes in-depot sampling activations and exclusive competitions as well as social media and consumer sampling activations, rolling out in August across key UK cities.
Encouraging retailers and wholesalers to engage with the brand further, traders will also be invited to participate in exclusive competitions. Retailers will be offered the chance to win bespoke prizes for their stores including a branded chiller, POS and free stock from the deliciously tropical Rio range – ideal to help combat the heat this summer.
Adrian Hipkiss, marketing and international business director at Boost Drinks, said “Summer is a key sales period for retailers of course, but when the sun is shining consumers look to spend more on soft drinks. That’s why following record breaking temperatures, we’re hoping our Sunshine Sells campaign will inspire and support our customers.”
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