To offer better value to shoppers and help retailers encourage basket spend, Rockstar Energy is launching a new pricemarked pack (PMP) proposition across its range.
Available from the new year, Rockstar’s ‘£2 for £2’ PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.
Rockstar Energy says it is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.
Ben Parker, commercial director at Britvic, said: “Our new PMPs come at an ideal time to help retailers capitalise on the strong sales performance of energy drinks. It’s more important than ever for us to support the channel by offering products that meet the high demand for energy drinks and provide value.”
The new PMP will roll out across the entire range, including Tropical Guava, Blueberry Pomegranate, Mango, and several Zero Sugar options, including Blueberry, Watermelon & Kiwi, and Strawberry & Lime. Rockstar Energy’s new multi-buy PMP will roll out across convenience and wholesale in the new year in conjunction with the existing £1.29 PMP offer.
No comments yet