Rude Health has extended its range with the launch of two Organic No Sugars dairy-free drinks.
No Sugars Oat (RRP: 1ltr / £2.20) and No Sugars Almond (RRP: 1ltr / £2.30)will be rolling out nationwide from 12 May via wholesalers including Suma, Essential, Cotswold Fayre, Infinity, August Noel, Queenswood and Greencity.
The latest launches have been created in response to a consistent demand for clean and natural ingredient decks, combined with a growing consumer desire to reduce or avoid sugar.
Founder Camilla Barnard said: “I am even more excited than usual about our No Sugars range innovation. It’s personally a dream drink because I don’t have a sweet tooth, but I’m big on flavour and we’ve managed to get all the flavour of Oat and Almond with none of the sugars.
Health is very close to my heart – we are called Rude Health after all – and creating a flavourful milk with absolutely no sugar helps to further our goal of making healthy eating a celebration not a sacrifice. It’s also a great technical achievement for the team. All grains contain some sugar, naturally, so the challenge of making a delicious creamy milk out of them without getting any of the sugars from them is something I’m very proud of.”
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