Rustlers has launched a Marinara Meatball Sub Sandwich exclusively to the convenience channel.
The Meatball Sub (RRP £2.30) complete with a marinara sauce, is designed to replicate the Out of Home menu favourites shoppers are craving, as they continue to curb spend. The product will be available exclusively to the convenience channel later this month before rolling out in April.
“With the increasing cost of living, the rise of the ‘fake away’ trend (recreating takeaway favourites at home) is set to continue as consumers seek credible grocery alternatives instead of eating out*2. Rustlers Meatball Sub taps into this opportunity as it allows shoppers to recreate a much-loved QSR favourite at a great price,” said Elaine Rothballer - head of marketing consumer brands at Kepak. “The top foods we consume for lunch remain Sandwiches, Soup and Toast-based meals. However, more filling and flavour packed lunches such as Italian food (+13%) are seeing the fastest growth. This highlights the opportunity for a hot lunch option beyond the mediocre that delivers against convenience, enjoyment, and value for money.”
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