Rustlers is bringing back its retailer big night in campaign, backed by new research highlighting the growing opportunity of fakeaway promotions in store that can allow retailers to boost their sales during this key trading period.
The research, conducted on behalf of Rustlers, found that seven out of 10 (69%) shoppers say food retailers should run more fakeaway meal deals and 45% said they had bought one within the past month.
Rustlers will be capitalising on this opportunity by bringing back its big night in consumer and retailer activations, with VOD across platforms, a four-week sponsorship of Spotify’s ’Own Dinner’ playlist and a first of its kind, pop-up immersive ‘living room’ consumer activation experience in November. To help retailers boost their big night in occasion in store, Rustlers has created brand new POS for retailers to download for free here.
Head of marketing consumer brands at Kepak, Elaine Rothballer, said: “As the weather turns colder from September onwards, we will see the usual rise in shoppers opting for a night in rather than a night out.
“But the nature of what shoppers are buying for these nights in is changing. It’s not just about crisps and confectionery, today’s shoppers are searching for products to replicate the experience of going out as best they can.
“This is a highly lucrative opportunity for retailers who can get this right. With two thirds (65%) of shoppers expecting to find drinks included in a fakeaway offer, retailers can considerably build their basket spend by meeting this shopper mission.”
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